Our Origin
We’ve been where you are.
As frustrated F&B owners in Singapore, we struggled with unreliable suppliers, slow service, and overpriced equipment that never lived up to its promise.
Aurra was founded by this very group of owners — people who understood firsthand how painful it is when your kitchen stops, and no one shows up to help.
We started this company with a simple mission:
To give every business owner access to the best commercial fridges, the right recommendations, and the fairest pricing in town.
Because we’re not salespeople — we’re operators who know what it’s like to be on the other side.
The Service
When we built Aurra, we asked one question:
“What would we expect if we were the customer?”
Many high-end brands deliver excellent products, but once the sale is done — service becomes an afterthought.
At Aurra, we changed that story.
We handpicked our manufacturing partners based not just on product quality, but on their responsiveness, warranty integrity, and service culture.
We believe great service isn’t a department — it’s a habit.
From quotation to delivery to after-sales, our customers deal with real people who actually care.
Fast replies, honest recommendations, zero nonsense — that’s the Aurra promise.
